Appendix

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Appendix A: AGNITAS tags

The OpenEMM system allows you to integrate the following special AGNITAS personalisation tags: these are simply entered in a template or a text module and replaced accordingly prior to mailing. This allows you to customise and personalise each single mailing using information contained in your database. Tags can help you address a recipient personally or customise part or all of your mailing according to recipients’ known fields of special interest. You should note, however, that in contrast to the normal HTML tags, these AGNITAS personalisation tags do not have to be closed by an end tag: there is no bracket system as with the dynamic content tags (see chapter 6.6).

[agnCUSTOMERID]

Inserts the recipient's user-id.

[agnDATE type=x]

Inserts the current date, where x stands for the format:
0 = example: "3.4.2001"
1 = example: "04/03/2001"
2 = example: "Tuesday, 3rd April 2001"
3 = example: "2001-04-03"

With the optional addition "language" you can change the language. "en" for example stands for English, "de" for German (view ISO 639-1). The stadard value is German.

Example:
[agnDATE type=2 language="de"]: Donnerstag, 28. Januar 2010
[agnDATE type=2 language="en"]: Thursday, 28. January 2010

[agnDB column="..."]

Inserts the contents from one of the fields from the Profile database. The parameter column= sets the name of the field. As an example (where the SHOE SIZE field must, of course, be defined):
[agnDB column="SHOE_SIZE"]

If you want to declare a database field within a trackable link, please note
##SHOE_SIZE##

[agnDVALUE name=“...“]

Defines the input place of the corresponding agnDYN.

[agnDYN name=”…”]

Integrates an text module into a mailing.

[agnEMAIL]

Inserts the recipient’s e-mail address.

[agnFIRSTNAME]

Inserts the recipient’s first name.

[agnIMAGE name="..."]

Inserts the image by that name from the mailing’s graphical components. Please note: Do not insert the image’s file name here, but the name given when registering the image in the Picture components.

[agnIMGLINK]

Embedding the Picture with the declared name and a link from the graphic-components of the mailing.
[angIMGLINK name="grafik.gif"] will be the HTML-Code <a href="##yourlink##"><img src="grafik.gif" border=0></a>.

Attention: In the graphic-component menu the link and the picture has to be added.

[agnLABEL name=“...“]

Creates a placeholder for a single-line text (e.g. headlines or link-names) in a module of the Content Manager.

[agnLASTNAME]

Inserts the recipient’s last name.

[agnLINK name=“...“]

Creates a placehold Content Manager.

[agnSUBSCRIBERCOUNT]

Inserts the number of mailing recipients.

[agnTEXT name=“...“]

Creates a placeholder for a multiline text in a module of the Content Manager.

[agnTITLE type=x]

Inserts a complete title into the newsletter, where x is replaced by 1 or 2 to result in one of the following forms of address:
[agntitle type=1] produces: Dear Mrs/Mr Last Name
[agntitle type=2] produces: Dear Mrs/Mr Last Name
[agntitleFULL type=2] produces: Dear Mrs/Mr First Name Last Name

Please note: You may of course define personalised forms of address (see chapter 13.3 of the User Manual). You simply replace x by the ID of your chosen form of address:
[agntitle type=164] produces: the form of address characterised by the ID 164.

[agnTITLEFIRST type=x]

Inserts a title with the firstname into the newsletter. Please replace x by the ID of your desired form of address. See chapter 13.3 of the User Manual for details about forms of addresses.
Examples: Hello Stefan; Dear Stefan

[agnTITLEFULL type=x]

Works like [agnTITLE] but uses first- and lastname, e.g. Dear Dr. Heinz Mustermann.

[agnUID]

ID needed to handle forms (unsubcribe, etc.). Note: For the ID of the user use [agnCUSTOMERID].
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