Do you want to test OpenEMM without installing it first? For that reason, we provide a server with a demo account of OpenEMM 2015 which is open to the public.



Interested in commercial services like setup support, hosting and
administration or customized development? Please click here.

Fact sheet OpenEMM

User Interface

- Access by any web browser

- Graphical user interface in English, French, German, Italian, Portuguese, Spanish and Chinese language

- Set of pre-configured action forms and template

- Import and export workflows simplified by wizards

- Configuration of different users with different rights/roles

- Integrated context sensitive online help (English and German)

- Detailed manual (English and German)


Permission Management

- Create mailing lists for groups of recipients

- Subscription to your mailing lists via confirmed opt-in, double opt-in or via e-mail

- Unsubscription with one click, optional with confirmation query and unsubscribe confirmation by e-mail

- Templates for opt-in forms and opt-out forms for the website


Profile Database

- MySQL database for the storage of recipient profiles

- Create or edit database fields for profiles

- Search for recipients by every saved criteria

- Enter new profile data or edit existing data

- Import wizard to upload existing data with import profile management

- Export wizard to download selected profile data

- individual archive of previously sent mailings

- Blacklist to exclude email addresses

- time-driven automated import/export


Marketing with Target Groups

- Definition of target groups based on any attribute of the recipient profile or a combination of attributes

- pre-defined target groupt for mail received, mail opened and mail clicked

- Definition of profile actions (automated actions that modify database fields)

- Definition of mail actions (automated actions that send out e-mails)

- Automatic send out of event- and date-based mailings and single e-mails

- Creation of email marketing campaigns


Creation of a mailing

- Separation of layout and content (like a content management system)

- Templates (to provide a standardized layout according to your corporate design)

- Integrated HTML editor

- Individualization of content, based on target groups using alternative and optional texts and pictures

- Integration of attachments

- Optional upload of pictures to the included web content server

- Supported formats are text, HTML and inline HTML (offline HTML)

- Preview to check layout of emails

- Test mailing to special recipients

- Sending of mailings optionally time-delayed

- Fullview (display of personalized e-mail on website to bypass image blocking)

- Management of permanently and temporarily undeliverable e-mail-addresses and filtering of autoresponder mails and error messages (bounce management)


Content Manager (CM)

- CM templates to work with content module types and content modules

- content module types as sub templates for content modules

- HTML content modules which can be edited without HTML knowhow

- special CM edit mode for mailings to add, position, target, edit and remove content modules

- CM categories to sort large numbers of content modules


Reports and Statistics

- Detailed real-time statistics with graphical output

- Analysis of opening rate, click rate, unsubscriptions, bounces

- Analysis of link clicks depending on mailings, target groups, day and hour

- Analysis of recipients depending on recipient status, mail type, domains and IP address

- Analysis of most important key data over a time period: number of mailings, profiles, (un-)subscriptions, bounces, clicks

- Comparison of multiple mailings based on key data

- heatmap with links colored depending on click numbers

- Export of statistics



- audit-proof user activity log

- multi-queue mail backend for maximum sending performance

- Online update check and one-click update feature

- Scripting capability for complex actions

- Webservices interface with lots of methods

- plugin interface to seamlessly integrate additional functionality


If you are interested in commercial services like setup, e-mail support, hosting and development, please have a look at the list of commercial services for OpenEMM, offered by EMM developer AGNITAS.


If you would like to know the differences between OpenEMM and its commercial "big brother" EMM (E-Marketing Manager), you can find a comparison here.


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