User Interface

- Access by any web browser

- Graphical user interface in English, French, German, Portuguese and Spanish language

- Set of pre-configured action forms and template

- Import and export workflows simplified by wizards

- Configuration of different users with different rights/roles

- Integrated online help (German only)

- Detailed manual (English only)

Permission Management

- Create mailing lists for groups of recipients

- Subscription to your mailing lists via confirmed opt-in, double opt-in or via e-mail

- Unsubscription with one click, optional with confirmation query and unsubscribe confirmation by e-mail

- Templates for opt-in forms and opt-out forms for the website

Profile Database

- MySQL database for the storage of recipient profiles

- Create or edit database fields for profiles

- Search for recipients by every saved criteria

- Enter new profile data or edit existing data

- Import wizard to upload existing data

- Export wizard to download selected profile data

- individual archive of previously sent mailings

- Blacklist to exclude e-mail addresses

Marketing with Target Groups

- Definition of target groups based on any attribute of the recipient profile or a combination of attributes

- Definition of profile actions (automated actions that modify database fields)

- Definition of mail actions (automated actions that send out e-mails)

- Automatic send out of event- and date-based mailings and single e-mails

- Creation of e-mail marketing campaigns

Creation of a mailing

- Separation of layout and content (like a content management system)

- Templates (to provide a standardized layout according to your corporate design)

- Integrated HTML editor

- Individualization of content, based on target groups using alternative and optional texts and pictures

- Integration of attachments

- Optional upload of pictures to the included web content server

- Supported formats are text, HTML and inline HTML (offline HTML)

- Preview to check layout of e-mails

- Test mailing to special recipients

- Sending of mailings optionally time-delayed

- Fullview (display of personalized e-mail on website to bypass image blocking)

- Management of permanently and temporarily undeliverable e-mail-addresses and filtering of autoresponder mails and error messages (bounce management)

Reports and Statistics

- Detailed real-time statistics with graphical output

- Analysis of opening rate, click rate, unsubscriptions, bounces

- Analysis of link clicks depending on mailings, target groups, day and hour

- Analysis of recipients depending on recipient status, mail type, domains and IP address

- Analysis of most important key data over a time period: number of mailings, profiles, (un-)subscriptions, bounces, clicks

- Comparison of multiple mailings based on key data

- Export of statistics

Miscellaneous

- Online update check and one-click update feature

- Scripting capability for complex actions

- Full UTF-8 support

- Webservices interface

You can download a PDF document which compares OpenEMM with the commercial product E-Marketing Manager (EMM) - the foundation of OpenEMM.

If you are interested in commercial services like setup, e-mail support, hosting and development, please have a look at the list of commercial services for OpenEMM, offered by EMM developer AGNITAS.