What is OpenEMM?

OpenEMM is a feature-rich, industrial-strength enterprise software for professional e-mail newsletters and e-mail marketing. Moreover, OpenEMM lets you send event and time triggered transaction e-mails. OpenEMM is the first open source application for e-mail marketing.

The OpenEMM code base has been developed since 1999 and is used (as part of the commercial ASP product E-Marketing Manager) by companies like BenQ, CA, IBM, Siemens, Deutsche Telekom, Tiscali, etc.

OpenEMM offers already more than 90% of the functionality of the commercial product and some features the commercial product does not offer right now (i.e. MySQL support).

The main difference is, that OpenEMM is an easy to set up single server solution, while its big brother E-Marketing Manager operates on several distributed servers as software on demand (ASP).

To provide you with free service & support several selfservice categories are operated on this website such as a FAQ database and support forums. The available content is continuously enhanced by feedback from the OpenEMM user community!

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Do you want to test OpenEMM without installing it first? For that reason, we provide a server with a demo account of OpenEMM 5.4 which is open to the public.

OpenEMM Technology

OpenEMM offers a web-based user interface which works with both Internet Explorer and Mozilla Firefox. OpenEMM is mainly written in Java and Python and employs leading edge Java frameworks like Hibernate, Spring and Struts. Some performance-sensitive code is written in C.

OpenEMM runs on top of a well proven open source software stack:

Operating system: Linux (or Windows, although no open source)
Web container: Resin (included in OpenEMM package
Relational database management system: MySQL

OpenEMM is quite easy to install and extensively documented. If you are interested in commercial services like setup support, a service contract, hosting and administration or development, please have a look at the list of commercial services for OpenEMM, offered by the initial developer of OpenEMM.

How does OpenEMM fit into the software landscape?

OpenEMM is positioned at the intersection of CRM, CMS and BI, because companies

use e-mail marketing to manage their customer relations (CRM)
use e-mail marketing to distribute content from various sources (CMS)
use e-mail marketing to collect data about recipients and to analyze them (BI)

OpenEMM is a stand alone application and provides basic CRM, CMS and BI functionality. Due to several interfaces it is possible to integrate OpenEMM with existing CRM, CMS and BI applications for best-of-breed solutions.

Wednesday, September 17, 2008

SugarCRM connector available (release candidate)

The users of SugarCRM can extend the functionality of their CRM software with professional email marketing. Especially for this purpose, an open source connector is now available for the connection to the email marketing software...

Monday, September 15, 2008

Hosted version of OpenEMM 5.5.1

If you do not want to install and administrate OpenEMM 5.5.1 (and later versions) yourself, we offer a hosted solution called eMM-Xpress. With eMM-Xpress you can effectively outsource the email marketing technology by utilizing...

Monday, September 8, 2008

OpenEMM 5.5.1 available for download

We have released version 5.5.1 of OpenEMM. OpenEMM fixes all known bugs and offers a feature to automatically remove old bounce information from the OpenEMM database to keep the database small (see install guide 5.5.1 for...