What is OpenEMM?
OpenEMM is a feature-rich, industrial-strength enterprise software for professional e-mail newsletters and e-mail marketing. Moreover, OpenEMM lets you send event and time triggered transaction e-mails. OpenEMM is the first open source application for e-mail marketing.
The OpenEMM code base has been developed since 1999 and is used (as part of the commercial ASP product E-Marketing Manager) by companies like BenQ, CA, IBM, Siemens, Deutsche Telekom, Tiscali, etc.
OpenEMM offers already more than 90% of the functionality of the commercial product and some features the commercial product does not offer right now (i.e. MySQL support).
The main difference is, that OpenEMM is an easy to set up single server solution, while its big brother E-Marketing Manager operates on several distributed servers as software on demand (ASP).
To provide you with free service & support several selfservice categories are operated on this website such as a FAQ database and support forums. The available content is continuously enhanced by feedback from the OpenEMM user community!
How does OpenEMM fit into the software landscape?
OpenEMM is positioned at the intersection of CRM, CMS and BI, because companies
- use e-mail marketing to manage their customer relations (CRM)
- use e-mail marketing to distribute content from various sources (CMS)
- use e-mail marketing to collect data about recipients and to analyze them (BI)
OpenEMM is a stand alone application and provides basic CRM, CMS and BI functionality. Due to several interfaces it is possible to integrate OpenEMM with existing CRM, CMS and BI applications for best-of-breed solutions.
OpenEMM Technology
OpenEMM offers a web-based user interface which works with both Internet Explorer and Mozilla Firefox. OpenEMM is mainly written in Java and Python and employs leading edge Java frameworks like Hibernate, Spring and Struts. Some performance-sensitive code is written in C.
OpenEMM runs on top of a well proven open source software stack:
- Operating system: Linux (or Windows, although no open source)
- Web container: Resin or Tomcat
- Relational database management system: MySQL
OpenEMM is quite easy to install and extensively documented. If you are interested in commercial services like setup, e-mail support, hosting and development, please have a look at the list of commercial services for OpenEMM, offered by the initial developer of OpenEMM.
